Chief Marketing and Business Development Officer

CAREER OPPORTUNITY

Location	Abuja / Hybrid, with engagement across Africa and key global diaspora markets	Employment	Full-Time
Department	Marketing and Business Development	Reports to	Chief Operating Officer

Join ADC and Drive Our Next Phase of Global Growth

Africa Diaspora Corporation is seeking a dynamic, entrepreneurial and results-driven Chief Marketing and Business Development Officer to lead market activation, customer and partner acquisition, business development, brand visibility and sustainable revenue growth.

The successful candidate will serve as a key driver of ADC’s commercial growth, translating our corporate strategy, DiasporaHub platform and service offerings into measurable market awareness, customer adoption, strategic partnerships, business opportunities and revenue.

About Africa Diaspora Corporation

Africa Diaspora Corporation is a pan-African organisation connecting the global African community with governments, investors, financial institutions, development partners, businesses and communities to unlock opportunities and advance sustainable development across Africa.

Headquartered in London, with operational coordination in Abuja, ADC is building an expanding network of regional ambassadors, country representatives, diaspora brand ambassadors, institutional partners and service providers across Africa and major diaspora markets, including the United Kingdom, United States and Canada.

Our flagship platform, DiasporaHub, is a digital ecosystem connecting Africans in the diaspora with trusted services, verified providers, investment opportunities and meaningful engagement across Africa. Its focus areas include healthcare, financial services, real estate, education and skills, agriculture, travel, security, technology, trade and enterprise development.

Our Strategic Goals

Diaspora Engagement and Digital Initiatives: Build trusted digital platforms and communities that connect the global African diaspora with opportunities, services and development initiatives.

Investment Trade and Enterprise Development: Facilitate investment, trade, entrepreneurship, market access and business growth across Africa.

Strategic Partnerships and Development Cooperation: Build productive relationships with governments, institutions, development partners, corporations and diaspora organisations.

Sector Initiatives and Integrated Solutions: Develop practical solutions across healthcare, housing, agriculture, education, technology, tourism and other priority sectors.

Research Policy Capacity and Regional Development: Support evidence-based policy, institutional capacity, knowledge exchange and sustainable regional development.

The Role

The Chief Marketing and Business Development Officer will lead ADC’s transition from strategy and platform development to market adoption, commercial traction and sustainable revenue generation.

The role combines strategic marketing, digital growth, customer acquisition, business development, community engagement and partnership development. The officer will work closely with the COO, relevant executives, regional representatives and external partners to grow ADC and DiasporaHub across priority African and diaspora markets.

What You Will Do

Are African or have strong connections with African diaspora communities.

Should be based in Abuja, Nigeria, with a strong understanding of the United Kingdom, United States, Canada, and wider African diaspora markets.

Have strong community, professional, business or social networks.

Understand the needs and concerns of Africans living abroad.

Develop and execute ADC's marketing, growth and business-development strategies.

Drive DiasporaHub user acquisition, activation, engagement, retention and referral.

Plan and manage digital, social media, content, email, community and referral-marketing campaigns.

Strengthen ADC's brand visibility and market positioning across Africa and international diaspora markets.

Identify, qualify and convert new business, partnership and service-provider opportunities.

Build and manage structured business-development, sales and partnership pipelines.

Develop market-specific campaigns for Nigeria, the UK, US, Canada and other priority African markets.

Support the onboarding of healthcare providers, insurers, property companies, professional-service providers, diaspora restaurants, stores and other approved businesses onto DiasporaHub.

Coordinate DiasporaHub community marketing, tailored customer-acquisition programmes and member-engagement activities.

Support ADC's Regional Ambassadors, Country Representatives and Diaspora Brand Ambassadors with campaigns, lead generation and approved promotional activities.

Manage the customer and partner journey from awareness to lead, conversion, activation, retention, referral and revenue.

Maintain accurate customer relationship management, lead, opportunity and partnership records.

Develop commercial proposals and growth initiatives in collaboration with the COO and relevant executives.

Monitor Customer Acquisition Cost, campaign reach, conversion rates, return on investment, user growth, partner acquisition and revenue-pipeline performance.

Provide clear weekly and monthly marketing, growth and business-development reports to management.

Undertake other responsibilities required to support ADC's strategic corporate objectives.

Performance Measures

Performance Area	Core Measure
Customer Growth	New DiasporaHub users; activation, engagement, retention and referrals
Business Development	Qualified opportunities, proposals and successful conversions
Partner Acquisition	New qualified service providers and strategic partners
Revenue Growth	Revenue pipeline, converted revenue and recurring opportunities
Marketing	Campaign reach, lead generation, conversion and return on investment
Ambassador Network	Active ambassadors, referrals and campaign contribution
Market Development	New market opportunities and strategic relationships
Reporting	Accurate and timely CRM, pipeline and performance reporting

Who We Are Looking For

We are looking for an ambitious and commercially minded professional who can combine strategic thinking with practical execution. The preferred candidate should have:

Are African or have strong connections with African diaspora communities.

Currently live or operate in the United Kingdom, United States or Canada.

A bachelor's degree in Marketing, Business Administration, Communications, Economics, Management or a related discipline; a relevant master's degree in marketing with 3-7 years’ experience in Marketing and Global Growth is preferable.

Approximately 5-10 years of relevant professional experience, including strong experience in international marketing, business development, growth, partnerships or commercial development.

Demonstrable evidence of generating customers, leads, partnerships, sales or revenue.

Strong digital marketing, communication, presentation, negotiation and relationship-management skills.

Strong analytical, CRM, pipeline-management and performance-reporting capabilities.

The ability to develop persuasive commercial proposals and market-entry initiatives.

Experience with digital platforms, marketplaces, technology, healthtech, fintech, e-commerce or diaspora-focused businesses will be an advantage.

An entrepreneurial, target-driven and collaborative approach, with the ability to work effectively in a lean, fast-growing and globally oriented organisation.

Authority and Accountability

The Chief Marketing and Business Development Officer may develop campaigns, engage prospective customers and partners, generate leads, prepare proposals, negotiate within approved parameters and recommend commercial partnerships in line with ADC’s policies and standard operating procedures.

The officer may not, without appropriate approval, sign contracts or legally bind ADC, approve regulated products or providers, make government or regulatory commitments, collect customer funds, approve unbudgeted expenditure or make commitments outside delegated authority.

Ready to Help Build ADC’s Global Growth

If you are entrepreneurial, commercially focused and excited about connecting the global African community with trusted services, partnerships and opportunities, we invite you to join ADC and help build our next phase of growth across Africa and the global diaspora.

Apply Online