Chief Marketing and Business Development Officer
CAREER OPPORTUNITY
Location | Abuja / Hybrid, with engagement across Africa and key global diaspora markets | Employment | Full-Time |
Department | Marketing and Business Development | Reports to | Chief Operating Officer |
Join ADC and Drive Our Next Phase of Global Growth
Africa Diaspora Corporation is seeking a dynamic, entrepreneurial and results-driven Chief Marketing and Business Development Officer to Lead the growth of a pan African digital platform connecting the African diaspora to trusted services, investment and business opportunities.
The successful candidate will serve as a key driver of ADC’s commercial growth, translating our corporate strategy, DiasporaHub platform and service offerings into measurable market awareness, customer adoption, strategic partnerships, business opportunities and revenue.
About Africa Diaspora Corporation
Africa Diaspora Corporation is a pan-African organisation connecting the global African community with governments, investors, financial institutions, development partners, businesses and communities to unlock opportunities and advance sustainable development across Africa.
Headquartered in London, with operational coordination in Abuja, ADC is building an expanding network of regional ambassadors, country representatives, diaspora brand ambassadors, institutional partners and service providers across Africa and major diaspora markets, including the United Kingdom, United States and Canada.
Our flagship platform, DiasporaHub, is a digital ecosystem connecting Africans in the diaspora with trusted services, verified providers, investment opportunities and meaningful engagement across Africa. Its focus areas include healthcare, financial services, real estate, education and skills, agriculture, travel, security, technology, trade and enterprise development.
About the Role
You will lead ADC’s marketing and business development, turning market interest into active users, qualified partners and sustainable revenue across priority African and diaspora markets.
Key Responsibilities
- Develop and execute marketing, digital growth and commercial development plans for ADC and DiasporaHub.
- Grow qualified leads and DiasporaHub users through campaigns, community engagement, referrals and market partnerships; improve conversion, activation and retention.
- Identify and develop strategic partnerships and service provider opportunities; manage prospects from first contact to approved onboarding and commercial launch.
- Build ADC’s brand and market presence across Nigeria, wider Africa and relevant international diaspora markets.
- Manage the sales and partnership pipeline, CRM records, campaign budgets and performance reporting; adjust activity based on measurable results.
- Work with regional representatives and diaspora ambassadors to develop market specific campaigns and business opportunities.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Economics or a related field.
- 5–10 years of relevant experience in marketing, business development, growth, partnerships or commercial development, with a proven track record of delivering measurable business results.
- Evidence of acquiring customers, converting leads, securing partnerships or generating revenue; strong digital marketing and commercial proposal skills.
- Strong communication, negotiation, relationship management, analytical and CRM skills; able to lead execution in a growing organisation.
- Strong existing networks or experience engaging African diaspora communities in the UK, US or Canada is highly desirable. Nigeria based candidates with relevant international or diaspora market experience are encouraged to apply.
- Experience with digital platforms, marketplaces, healthtech or service businesses is an advantage.
Key Performance Expectations
You will be assessed on revenue and pipeline growth; qualified leads and conversion; DiasporaHub user acquisition, activation and retention; strategic partner acquisition; entry into priority markets; and brand and digital campaign performance. Specific targets will be agreed with management.
Why Join ADC
Shape the growth of a pan African organisation and its flagship digital platform. Work with partners across Africa and the diaspora, build new market opportunities and make a visible contribution to ADC’s commercial progress.
